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Bracketbrain

BRACKETBRAIN YEAR 1

Made with BSSP, Sinan Dagli (ECD), Robyn Tenenbaum (CD), Chris Barnard (CW), Riley Shine (AD), Dennis Remsing (Des), Cade Wallace (Producer), Lauren Byers (ACD, concept only), Kinopravda

 

PROJECT DETAILS

It happens every March.

Productivity dips. Meetings derail. Entire afternoons disappear into “quick” bracket updates. Across the country, focus gives way to the only thing that truly matters: basketball.

For years, we treated it like a phase. A distraction. A harmless obsession.

In 2025, we finally gave it the diagnosis it deserved:

Bracketbrain.