CLIENT

ESPN

CAMPAIGN

Bracketbrain

BRACKETBRAIN YEAR 2

Made with BSSP, Sinan Dagli (ECD), Andrew Crawford (ACD, Copy), Lauren Byers (ACD, Art), Mike Reiner (Sr. CW), Dennis Remsing (Des), DP Odishoo (Producer),

PROJECT DETAILS

In 2025, we named the problem. So this year, we marketed the cure, complete with all the tropes, suspiciously upbeat optimism, and lengthy legal copy of a pharmaceutical spot. Soft lighting. Serene smiles. A voiceover that reassures you everything will be okay... even if your Final Four collapses by Thursday.

Problem: Bracketbrain.
Solution: The ESPN Tournament Challenge.

Because you can’t stop the madness, but you can at least manage the symptoms.