CLIENT

ESPN

CAMPAIGN

Anyone Can Bracket

PROJECT DETAILS

With ESPN Tournament Challenge, it doesn’t matter if you’re a scientist with a big brain or a plastic bird with no brain.

Anyone can bracket, and anyone can win.






















We didn’t just create characters for our scripts. To prove once and for all that anyone can bracket, we created brackets IRL for each of our characters, and then let them go toe to toe with March Madness greats like Stephen A. and Elle Duncan.












Agency BSSP
ECD Sinan Dagli
CD Robyn Tenanbaum
ACD CW Justin Cannon
Sr AD Lauren Byers

Producer Cade Wallace
Director Kate Halpin
DP Mat Barkley
Editor Brendan Hogan at MackCut

Sound Chip Sloan at Th3rd Sound