CLIENT
Ruffino Lumina CAMPAIGN
Product of SunshinePROJECT DETAILS
To reintroduce Ruffino Wines as Lumina, we created a brand campaign that not only celebrates the wine, but those who drink it.Much like Lumina, they’re products of sunshine. Now, finally, there’s a wine to match their shine. 🥂☀️
To kick off summer, we partnered with Tajín to mix up some spicy summer cocktails that celebrate diverse palates and taste profiles.
Agency BSSP
ECD Sinan Dagli
CD Robyn Tenanbaum
Sr CW Julia Waicberg
Sr AD Lauren Byers
AD Claire Hentzen
CW Endia Turney
Producer Tess Rockers
ECD Sinan Dagli
CD Robyn Tenanbaum
Sr CW Julia Waicberg
Sr AD Lauren Byers
AD Claire Hentzen
CW Endia Turney
Producer Tess Rockers