CAMPAIGN

Lifestyle Shoot + Assets

CLIENT

Rao’s Homemade

PROJECT DETAILS

Sometimes the smartest refresh isn’t changing the recipe - it’s turning up the heat.

So for this mini brand refresh & lifestyle shoot, we leaned all the way in. From rich tomato tones to deep, cinematic crimsons, the shoot was a love letter to the color that’s been sitting at the center of the jar all along.

Saturated backdrops. Sharp tailoring. A little drama. A lot of sauce.