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CLIENT


Ad Council
+ Veterans Affairs

CAMPAIGN


Don’t wait. Reach out.

2022 Clio Gold Health Winner
2022 One Show Shortlist
2022 ADC Shortlist
2022 Berlin Commercial Awards Shortlist


PROJECT DETAILS


According to the U.S. Department of Veterans Affairs, veterans are at a 50% higher risk of suicide than civilians. With this spot, we sought to destigmatize the act of reaching out for help.




CCO Chris Beresford-Hill
ECD Ricard Valero
CW Wes Rhodes
AD Lauren Byers
Director Jovan Todorovic
Producer Chris Klein
Photography Lucas Garrido
Production Anonymous Content
Post Uppercut
Agency TBWAChiatDay NY
Color Mikey Rossiter
Music Duotone Audio | Sonic Tree Music
Running on Cargo