Ad Council
+ Veterans Affairs


Don’t wait. Reach out.

2022 Clio Gold Health Winner
2022 One Show Shortlist
2022 ADC Shortlist
2022 Berlin Commercial Awards Shortlist


According to the U.S. Department of Veterans Affairs, veterans are at a 50% higher risk of suicide than civilians.

Suicide is preventable. Destigmatizing the act of reaching out for help plays an important role in the public health approach to preventing suicide for Veterans and their families. That includes taking simple, straightforward actions to check on each other and to encourage those who need it to seek help.

CCO Chris Beresford-Hill
ECD Ricard Valero
CW Wes Rhodes
AD Lauren Byers
Director Jovan Todorovic
Producer Chris Klein
Photography Lucas Garrido
Production Anonymous Content
Post Uppercut
Agency TBWAChiatDay NY
Color Mikey Rossiter
Music Duotone Audio | Sonic Tree Music