Nissan

Thrill Driver

360 Super Bowl Campaign

Concept, art direction, design, social, A/R

Nissan thrills have the power to transform you. That’s the insight behind Thrill Driver, a Super Bowl LVI spot mascarading as the year’s newest star-studded, action flick.

Made at TBWA\Chiat\Day NY with

Phil Fattore (ACD, Copy),

Shawna Klein (CD, Social),

Lauren Byers (AD),

Craig Gillespie (Dir),

Dave Banta + John Parker (ECD),

Alyssa Fishman (ACD, Art),

Wes Rhodes (CW),

Nel Sparkman (Des),

Stephania Dulowski (Edit)

Hero Super Bowl Spot :60

Official Trailer #1 :15

Official Trailer #2 :15

Fan reactions were swift... and passionate.

Even Eugene's family got involved, completely unprompted.

#earned

To activate on social during the game, we partnered with Snap to develop a lens that transformed any vehicle into the iconic Nissan Z using machine learning technology.

- AND MORE -

Currently freelancing. Occasionally short filmmaking. Always overthinking.